The Campaigns Engine in SupportFinity allows you to create and manage automated outreach campaigns for any open role using contacts directly from our People Database.
With campaigns, you can:
Reach candidates in structured, multi-step sequences
Track engagement and intent signals
Focus on the most interested and responsive talent
Monitor performance in real time
What Is a Campaign?
A campaign is a multi-step outreach sequence designed to engage candidates for a specific role.
Each campaign includes:
Multiple touchpoints (emails or messages)
Custom wait times between touchpoints
AI-generated content (optional for each step)
Mailbox selection per step
Engagement tracking and analytics
How Campaigns Work
You create a campaign for a specific role.
You design multiple touchpoints (Step 1, Step 2, Step 3, etc.).
You define wait times between each step.
Candidates are added to the campaign.
SupportFinity tracks activity such as:
Email opens
Replies
Clicks
Engagement signals
You focus follow-ups on the most interested candidates.
How to Create a New Campaign
Follow these steps to launch a new campaign:
Step 1: Navigate to Campaigns
Go to Campaigns
Click Add New Campaign
Step 2: Configure Basic Settings
Enter a Campaign Title
Select the appropriate Sending Time Zone
Step 3: Set Up Touchpoints
Add your outreach steps (emails or messages)
Define wait times between each touchpoint
Optionally generate content using AI for each step
Select a mailbox for each touchpoint (you can use different mailboxes per step)
Step 4: Activate the Campaign
Save your campaign
Click Activate
Step 5: Add Candidates
Add candidates directly from the People Database
Monitor email delivery and replies
Track engagement and intent signals
Monitoring Campaign Performance
To view campaign results:
Go to the Analytics tab
Review key performance metrics such as:
Open rates
Reply rates
Engagement signals
Overall campaign effectiveness
This allows you to optimize messaging, timing, and targeting to improve hiring outcomes.
Best Practices
Personalize first touchpoints for higher response rates
Use AI to refine messaging for different roles
Adjust wait times based on candidate behavior
Monitor analytics regularly to improve performance
The SupportFinity Campaigns Engine helps you engage candidates systematically, identify high-intent talent, and accelerate hiring with data-driven outreach.